Community signup

If you're running a real community. One where people know each other. You actively build engagement and connection between members. People show up on the reg because they believe in what you're building.

We're talking to you. You're an anchor.

Trust-based adoption is the most underutilized marketing channel.

Are you an anchor?
  • 20+ actively engaged members who show up regularly
  • Weekly or monthly+ recurring events or gatherings
  • People trust your judgment about what fits and what doesn't
  • Clear identity (we can answer who gathers here and why)

If you have these, keep reading.

The insight most brands miss.

92% of people take recommendations from friends and family over anything else. That trust lives in your community. Brands want access to it. Most destroy it in the process.

We know how to do it differently.

What we've tested

Brand-resistant street culture community, NYC

100% product consumption. Zero paid promotion. 3,377 views and 60 peer-to-peer shares from one organic post.

"This is better than La Colombe."

When a brand's values align with a community that actually rejects sellouts, you get genuine fans, not free trialists.

Affluent parent coffee group, Venice CA

83% taste approval. But members explicitly separated "I love this" from "I'd buy this regularly."

"I love these but they're too much sugar for every day."

Real conversations surface the actual conversion barrier, not what surveys capture.

Young women's social collective, Birmingham AL

96% conversion on the milk-based variant. Zero sugar objections.

"I love this and I'm not a big coffee person."

The anchor relationship is the difference between content and authentic signal.

What you get working with us

Payment per project

Not exposure. Not affiliate links. Money. We respect your time and your work.

Tier 1 access

You see opportunities before other communities do. When brands are serious, you're the first call.

Community intelligence

We share what we learn about your community so you understand adoption and trust better than before.

A little extra for showing up

Anchors get discounts and offers from brands we love. Starting with MOO. Because everyone loves stickers.

The continued conversation

We're building a new marketing segment. You help us understand how trust and adoption actually travel. We'll experiment, pay you for participation, and share what we learn.

Apply

Join the anchor waitlist.

We review submissions weekly. If there's a fit, we'll reach out.

People who actually show up regularly.
Email, social, Discord combined.

You're on the list.

We review submissions weekly. If there's a fit, we'll reach out to learn more about your community and what working together could look like.

Obsessed about something delightfully odd? You're in good company. Join us at You Know Too Much